Showing posts with label campaign. Show all posts
Showing posts with label campaign. Show all posts

Wednesday, October 13, 2010

Our Quest for a Mang Inasal Coca-cola Tumbler

A good friend of ours gave us a "tip" that Coca-cola would launch a promo together with Mang Inasal (a chain of  restaurants from Bacolod) as its partner. The Coca-cola-Mang Inasal tumbler is available in Metro Manila since the 10th of October and will be launched in the provincial branches starting October 15, 2010.

Since Alabang is part of the greater Metro Manila area, Bong and I went to Alabang Town Center, Festival and SM Tunasan to see if there is a Mang Inasal branch within the said shopping centers. The ones in Festival and Alabang Town Center, were Chicken Bacolod & BBQ House, not Mang Inasal branches. But we chose to have lunch there and Bong took a shot of me beside the store's refrigerator holding a can of Coca-cola. (pampalubag-loob!)

 


SM Tunasan is covered by the number-coding scheme, but Muntinlupa has a number-coding window from 10am to 3pm. It was a race to beat the 3pm deadline. We were disappointed to know that the Mang Inasal branch in SM Tunasan  has not received its share of tumblers in connection with the promo. But they advised us to return by October 15.

The good thing about a quest is the excitement involved in the search. We always make it a point to take pictures to help us remember the day. The escalator leading from the SM Hypermart also provided us a nice shot of of the ongoing Open Happiness promo.


Wacky shot: SAY COKE!!!!
   



Note: Not to be discouraged we also dropped by Mang Inasal's San Pedro and SM Sta. Rosa branches for the fervent hope that they received their stocks ahead of time (hehehe addicts!)

Saturday, July 3, 2010

Coca-cola Santa & Polar Bear

The Coca-cola Santa was created to get more people to drink soda in the colder months.


The polar bear was part of the 1993 'Always Coca-cola' campaign. It was introduced to launch a new advertising concept, animated story board commercials on TV.



Not only did the ideas work, but it etched two of the most popular icons in advertising history.

Things Go Better with Coke

THINGS GO BETTER WITH COKE


This was the slogan for Coca-cola in the 1960s. This was the first ad campaign that employed television, rather than print, as its principal medium. The company employed popular artists, among them: the Supremes, Aretha Franklin, the Moody Blues, and Jan & Dean.

Tastes Like Home

During the World War II, Coca Cola used a simple "Tastes Like Home" slogan. Simple yet very effective!

Sunday, June 27, 2010

Coke Side of Life

One of our favorite advertising campaigns: The Coke Side of Life (launched circa 2006).

We love the artwork, with graphic images rising like a fountain on top of the bottle. So colorful and unique! Very cinematic on and off screen! The company probably commissioned a lot of artists from each region just to come up with such diverse designs.

The campaign was worldwide, and in the Philippines, the company launched three (3) designs for the 330ml Coca-cola can.




We were also able to get a few designs from nearby Asian countries

Dubai and Vietnam


Hong Kong


A Filipino song 'Ang Sarap Dito' was integrated into a commercial featuring the 'Angel'. The Angel has captured our attention with her classic angelic features. Her posters were posted all over the country at the time. If you happen to drop by Mall of Asia, there was a huge wall backdrop with her picture.


Lucky for us to be able to take some snapshots.





Recently (2009), a phased-out CSOF jeepney was parked in front of the Coca-cola Corporate offices in Makati. This one was modified and showcase the basketball franchise Coca-cola Tigers.