Monday, June 28, 2010

Have a Coke and Wear a Shirt

A promo by Coca-cola and Bench in 2009. Three TV personalities, Enchong Dee, Kim Chu and Shaina Magdayao strutted the runaway and graced TV channels wearing Coca-cola statement shirts in red, white and purple.



We really wanted the shirt and went to a Bench branch at ATC, ready to pay for it. But we were informed by the saleslady that Bench only acts as a redemption center for Coke. We should present the corresponding crown with the shirt logo underneath and only then will we be able to avail of the shirt for free.

Until the end of the promotional campaign we were unable to get even one prized crown. We were envious of the lucky few who would proudly walk around wearing their Coca-cola shirts.

Good thing they brought back the shirts in another promo, this time in partnership with Greenwich. Purchase a value meal, earn a stamp and after completing the required number of stamps, you can avail of the shirt.

Many still wanted the shirt so it was hard to look for branches of Greenwich to complete our set. Managed to exchange the last item at Greenwich - Shell Alabang branch.

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