Coke Side of Life

One of our favorite advertising campaigns: The Coke Side of Life (launched circa 2006).

We love the artwork, with graphic images rising like a fountain on top of the bottle. So colorful and unique! Very cinematic on and off screen! The company probably commissioned a lot of artists from each region just to come up with such diverse designs.

The campaign was worldwide, and in the Philippines, the company launched three (3) designs for the 330ml Coca-cola can.




We were also able to get a few designs from nearby Asian countries

Dubai and Vietnam

Hong Kong

A Filipino song 'Ang Sarap Dito' was integrated into a commercial featuring the 'Angel'. The Angel has captured our attention with her classic angelic features. Her posters were posted all over the country at the time. If you happen to drop by Mall of Asia, there was a huge wall backdrop with her picture.


Lucky for us to be able to take some snapshots.





Recently (2009), a phased-out CSOF jeepney was parked in front of the Coca-cola Corporate offices in Makati. This one was modified and showcase the basketball franchise Coca-cola Tigers.