Open Happiness

The Coca-cola Company launched the Open Happiness campaign worldwide in the first half of 2009. The new tag line is supposed to tie the fun and happiness with Coca-cola.

In the US market, they released five designs and we have the second, the third and the fifth design. We would love to get hold of the fourth can which has a unique Coca-cola rolling script design.


Also as part of the campaign, Coke will be conducting a talent search in South Africa this August (part of the FIFA World Cup). They will search for three talents who will be back vocalists in the ‘Summer Yama SummAHHH' track to be released in October 2010.



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